Target Searches – Explained

“What is a Target Search?” I hear this question asked a lot by travel agents, so I thought I would explain what they are and why they are important.

Target searches allow you to create a link to a selection of offers based on criteria you set. From supplier, destination, date to travel interest and more. You can combine these criteria to get exactly the results YOU want to show your consumers. Once these target searches are created, the offers that show up within them are automatically updated with content matching the criteria YOU choose. You don’t need to keep updating your pages or going back in and adjusting your target searches.

My Vacation Experts is using VacationPort on their website and they have down a great job of using target searches. (Scroll down to the bottom of the page and see the “Top Destinations” area)



Have you used target searches in an interesting way on your site? Tell me about it, I’d love to take a look!

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