Tip of the Week – Sell Yourself with Testimonials

Are you posting testimonials on your web site? Testimonials are the best way to sell yourself by showing that you are good at what you do. And let’s face it, YOU can tell customers how good you are at what you do, but it means so much more to have another customer tell them!

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Missed our “Supplier Content, Move beyond a simple search box” webinar?

You can still view a recording of our recent webinar.

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Headlines – the most important and overlooked area of your site

Headlines are easy to overlook when you’re building your website. However, a good headline can help your customers immensly. Any idea why?

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Tell the story of…YOU!

Don’t make your “About Me” page generic. Tell your story! Anyone reading this page should feel like they are getting to know you. Β There are three main types of people who will be reading this page: Brand new customers, existing customers and potential partners. Think about what type of information they would like to know, […]

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Do you have an FAQ area?

Customers want to see what questions come up most often…and how you respond. Make an area of your site devoted to Frequently Asked Questions – Especially if you focus on a type of travel that is unique or complicated. (Destination Weddings, Honeymoons, Groups, or fully customized tours) [ See an example ]

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Are you a real company?

How do you demonstrate that you are a “real company”? Use your About Us page – this is a great place to tell your story and give your customers confidence in you! More and more, customers want Β to do business with companies that they “connect” with. Help them connect with you, and feel like they […]

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Webinar: Website Content Conundrum

It was great fun to share the virtual studio with our colleagues and customers as we hosted a webinar for the Travel Professional Community. The webinar, entitled “Website Content Conundrum,” tackled the topic of what kinds of content are really needed on agency websites in today’s environoment.

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New NexCite Cruise Search Content Module

We have created a new Content Module called a “Cruise Search” that is a powerful search box tailored specifically to searching for cruises. This content module also allows a greater degree of customization than other content modules have allowed in the past.Β  WhileΒ you can simply enable the box using the default sizes and colors,Β you can […]

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Travel Website Ideas (Part One)

I listened to Scott Klososky’s session on website design at the recent Travel Weekly virtual tradeshow, and would like to give you a couple of my own thoughts on this topic. I’ve had the pleasure of participating in several Travel Weekly Leadership Forums over the last year or so, and have heard Scott speak multiple […]

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9 Tips To Improve Your Website

Make it yours. Your customers shouldn’t have to think about which site they are looking at, they should KNOW they are on your site, no matter which page they are on at the moment. Need some ideas on how to do this? Make sure your logo is on the top of every single page. Personalize […]

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