Tip of the week – This weeks assignment is to update your home page

We know our agents are really busy this time of year, but this week you all have an assignment. Your home page…It’s your only chance to create a good first impression.Β  People are coming to your site to shop for travel so make it easy for them! Your home page should be an introduction to […]

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Missed our “Supplier Content, Move beyond a simple search box” webinar?

You can still view a recording of our recent webinar.

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Don’t hide your content in pictures

A picture is worth a thousand words…but not to Search Engines Words embedded in pictures are effectively invisible to search engines. Don’t miss out on the opportunity for search engines to find this great content.

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Do you provide enough detail?

I see a lot of great content on agency’s web sites, however there is always room to increase the amount of content. Let’s look at a few examples.

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Missed our β€œWebsite self evaluation Part 3β€³ webinar?

You can still view a recording of our recent webinar. This webinar built on the information presented in part one and part two.Β 

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Missed our “Website self evaluation Part 2” webinar?

You can still view a recording of our recent webinar. This webinar built on the information presented in part one (where I discussed how your website can demonstrate that your company is trustworthy and relevant by answeringΒ several questions).

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Do you have an FAQ area?

Customers want to see what questions come up most often…and how you respond. Make an area of your site devoted to Frequently Asked Questions – Especially if you focus on a type of travel that is unique or complicated. (Destination Weddings, Honeymoons, Groups, or fully customized tours) [ See an example ]

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Why you over another company?

Customers want to know why they should choose your company over another. Make sure you demonstrate your expertise and what makes your company unique.

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How will you protect my personal information?

Customers want to know that you’ll protect their information. What is the best way to show them that you will? Create a Privacy Policy page explaining how you’ll use their information.

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Where is your search box?

Your search box should be prominent and easy to find. We’d suggest you have one on your home page – above the fold – so that it is visible as soon as someone arrives at your site.

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