Headlines – the most important and overlooked area of your site

Headlines are easy to overlook when you’re building your website. However, a good headline can help your customers immensly. Any idea why?

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Scanning The Pages

There is one book I recommend to anyone involved in building, updating, maintaining or even using, a web site in the travel industry; It’s called β€œDon’t Make Me Think” by Steve Krug. Why do I recommend this book? Because it’s a short read (less than 200 pages) packed full of information on how to make […]

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