Headlines – the most important and overlooked area of your site

Headlines are easy to overlook when you’re building your website. However, a good headline can help your customers immensly. Any idea why?

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Your baby is ugly

Today I got a voice mail from one of my customers who wanted cancel and move to a different company because her site was not that great looking. I looked at her site and had to call her back and be honest. Her baby was ugly….but fixable!

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