You need to sell your site!Â Do you ever watch the news at night? Do you hear them talk about a local event? They donâ€™t tell you everything, but they DO sayÂ ‘go to our website, xyz.com, for full detailsâ€™. Â This is because every time one of their viewers (customers) goes to their website it counts […]
I hear from agents time and again that they aren’t sure what to write in their blog posts.Â I recently recommended an article from HubSpot on how to turn one idea into multiple blog posts, but I thought we should look at an example from the travel industry perspective.
Do you know the phrase, â€śbuild it and they will comeâ€ť ? Well, with websites that doesnâ€™t work very well. You can build it, but if nobody knows itâ€™s there, they wonâ€™t know to come. So your question is, â€śhow do I get people to come to my website?â€ť One of the answers is by […]
This is a question we get asked a lot. Cynthia and I gave a webinar called “What Makes A Good Website? ” forÂ HomeBasedTravelAgent.com/TravelProfessionalCommunity.com recently Lets take a look at some of the components of a good home page (and some examples of good home pages). Remember, every agency is different, so take these ideas and […]
I really want to thank Kari Thomas, from Will Travel, Â for her suggestion for this Tip of the week: Â â€śHow do I keep people on my website?â€ť
We know our agents are really busy this time of year, but this week you all have an assignment. Your home page…Itâ€™s your only chance to create a good first impression.Â People are coming to your site to shop for travel so make it easy for them! Your home page should be an introduction to […]
One thing everyone is talking about lately is the importance of content with respect to SEO. Why you ask? Because search engines try to provide the best, most relevant search results to their users.
A picture is worth a thousand wordsâ€¦but not to Search Engines Words embedded in pictures are effectively invisible to search engines. Don’t miss out on the opportunity for search engines to find this great content.
It seems the travel agency community is facing a bit of a â€ścontent conundrumâ€ť when it comes to what to do with your website. Â We, at Passport Online have had lots of discussions with agents regarding what is next for websites and beyond. With the evolution of the Web through social media, mobile devices, and […]
â€śI want to be on the first page of Google.â€ťÂ Has this statement ever come out of your mouth? Â Â One of our most requested tasks is to get travel agentsâ€™ websites to rank number one for search terms like â€ścruises.â€ťÂ Â They donâ€™t usually like to hear our answer to that request.Â Despite all the […]