The best way to get people to look at your site? Tell your customers to go to it!

You need to sell your site!  Do you ever watch the news at night? Do you hear them talk about a local event? They don’t tell you everything, but they DO say ‘go to our website, xyz.com, for full details’.  This is because every time one of their viewers (customers) goes to their website it counts […]

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Creating several great blog posts, from one idea

I hear from agents time and again that they aren’t sure what to write in their blog posts.  I recently recommended an article from HubSpot on how to turn one idea into multiple blog posts, but I thought we should look at an example from the travel industry perspective.

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How to Add the All-Important Title Tag to each page of your website

Do you know the phrase, “build it and they will come” ? Well, with websites that doesn’t work very well. You can build it, but if nobody knows it’s there, they won’t know to come. So your question is, “how do I get people to come to my website?” One of the answers is by […]

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What makes a good home page?

This is a question we get asked a lot. Cynthia and I gave a webinar called “What Makes A Good Website? ” for HomeBasedTravelAgent.com/TravelProfessionalCommunity.com recently Lets take a look at some of the components of a good home page (and some examples of good home pages). Remember, every agency is different, so take these ideas and […]

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Tip of the week – How do I keep people on my site?

I really want to thank Kari Thomas, from Will Travel,  for her suggestion for this Tip of the week:  “How do I keep people on my website?”

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Tip of the week – This weeks assignment is to update your home page

We know our agents are really busy this time of year, but this week you all have an assignment. Your home page…It’s your only chance to create a good first impression.  People are coming to your site to shop for travel so make it easy for them! Your home page should be an introduction to […]

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Great content for SEO

One thing everyone is talking about lately is the importance of content with respect to SEO. Why you ask? Because search engines try to provide the best, most relevant search results to their users.

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Don’t hide your content in pictures

A picture is worth a thousand words…but not to Search Engines Words embedded in pictures are effectively invisible to search engines. Don’t miss out on the opportunity for search engines to find this great content.

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The Website Content Conundrum

It seems the travel agency community is facing a bit of a “content conundrum” when it comes to what to do with your website.  We, at Passport Online have had lots of discussions with agents regarding what is next for websites and beyond. With the evolution of the Web through social media, mobile devices, and […]

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What Google Local can do for your Travel Agency

“I want to be on the first page of Google.”  Has this statement ever come out of your mouth?   One of our most requested tasks is to get travel agents’ websites to rank number one for search terms like “cruises.”    They don’t usually like to hear our answer to that request.  Despite all the […]

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