This great tip isΒ courtesyΒ of one of my agents. She was out of the office on a trip to Israel and set up her auto-responder to mention where she was, what she was seeing and even added a link to her website.
You can still view a recording of our recent webinar.
I see a lot of great content on agencyβs web sites, however there is always room to increase the amount of content. Letβs look at a few examples.
Customers want to see what questions come up most oftenβ¦and how you respond. Make an area of your site devoted to Frequently Asked Questions β Especially if you focus on a type of travel that is unique or complicated. (Destination Weddings, Honeymoons, Groups, or fully customized tours) [ See an example ]
Customers want to know why they should choose your company over another. Make sure you demonstrate your expertise and what makes your company unique.
Your search box should be prominent and easy to find. We’d suggest you have one on your home page β above the fold β so that it is visible as soon as someone arrives at your site.
How do you demonstrate that you are a “real company”? Use your About Us page β this is a great place to tell your story and give your customers confidence in you! More and more, customers want Β to do business with companies that they “connect” with. Help them connect with you, and feel like they [...]