•  Traveling is good for the soul and spirit. If you are ready for your next travel experience, we are here to make it happen.
• Window shopping is fun no matter what you are shopping for! So if today you are shopping for travel, we’re here to tempt your senses and help you dream. And if you want to move from shopping to buying, we’re ready to make your dreams reality.
• Travel is experience. Put our experience to work for you. We have been around the globe. We’ll help make your next trip a life time experience.
• So glad you came here to begin your next travel experience. We love using our expertise to help our customers truly see the world.
• Welcome to our digital travel store. We are so glad to have you exploring the world with us today. We want you to know we have live travel experts ready and waiting to share their experience and create your next vacation. Click around and explore, and we’ll do the rest!

Since the home page is valued so highly, it also tends to be the page that is most easily destroyed.   Many times the home page turns into a catch all for supplier brand logos, miscellaneous ad style banners, and random phrases hinting at something but never fully explained. 

Do you ever find yourself saying “This button is important, but I don’t really have any place to put it… so I guess I’ll just put it on the home page.”?  That is a slippery slope and one that leads to homepages that look like this:

Without a clean, concise homepage, your customer will be confused by what to do next and you may lose them before they even have time to discover what your business is all about.  It’s time to stop hoarding on your home page and give it the make-over it deserves.

4 Key Concepts for a Clutter-Free Homepage

Answer the question: Why do people want to book travel through you?

• What’s the benefit in using YOUR agency over another?
• Most people have become accustomed to booking their own vacations, take some time to explain exactly what the consumers receives when the book through a travel agent.

Get Personal

• People want to connect and build relationships, give them a little personal flavor so they can accomplish that.  A quick sentence about why you’re in the travel industry or how the agency got started works well.
• If you don’t want your website to show your personality, add links to your social media accounts (like facebook and twitter) so that your customers can get their fun, personal fix from your company there.

Call to Action

• Don’t make your customer think.  Tell them what they need to do.  
• Use call to actions like “Book your Vacation Now! Call for the best rates! Plan your next trip!  Search our Vacation Offers!”
• Make sure your call to action appears on the first screen, above the fold.

Establish and Reinforce your Expertise

• Add a customer testimonial, credentials, years in business, etc.
• People want to know they are buying from a trusted expert.

Need an example?  Take a look at these homepages for inspiration:

If you need a refresher on how to edit pages and make changes to your website, take one of our weekly NexCite Orientation webinars.   As always, feel free to contact us in the support department if you need any help.