Headlines – the most important and overlooked area of your site

Headlines are easy to overlook when you’re building your website. However, a good headline can help your customers immensly. Any idea why?

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30 Seconds or Less: Writing Your Personal Brand Statement

Let’s start with a definition. What IS a personal brand statement? A personal brand statement is a concise way of letting other people know what you do and why you’re different. A personal brand statement is one of the keys to providing a quick, top-level understanding of what your business is all about, without making […]

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