How to Add the All-Important Title Tag to each page of your website

Do you know the phrase, “build it and they will come” ? Well, with websites that doesn’t work very well. You can build it, but if nobody knows it’s there, they won’t know to come. So your question is, “how do I get people to come to my website?” One of the answers is by […]

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Tip of the week – Have you thought about using your Auto-responder to sell travel?

This great tip is courtesy of one of my agents. She was out of the office on a trip to Israel and set up her auto-responder to mention where she was, what she was seeing and even added a link to her website.

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Headlines – the most important and overlooked area of your site

Headlines are easy to overlook when you’re building your website. However, a good headline can help your customers immensly. Any idea why?

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Scanning The Pages

There is one book I recommend to anyone involved in building, updating, maintaining or even using, a web site in the travel industry; It’s called “Don’t Make Me Think” by Steve Krug. Why do I recommend this book? Because it’s a short read (less than 200 pages) packed full of information on how to make […]

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What Does that Mean? – Industry Terms Can Be Confusing

Recently I decided to purchase my first house. Having worked in the Travel Industry for nearly 10 years, I don’t know very much about real estate. I discovered very quickly that there is some very specific terminology used in the real estate industry which can be very confusing when you don’t know what the terms […]

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