According to tnooz, the study (of nearly 2,800 US travel buyers in the US) found that 57% will only wait three seconds before abandoning a site if it has failed to load properly.  TravelPulse cites that Sixty-five percent of 18 to 24 year olds expect a site to load in two seconds or less. A third of travelers would be less likely to visit a site after experiencing technical problems like slowness or errors on the page.

Making your website easy to navigate and quick to load is absolutely essential to retain your customers.  Here are a few quick tips on how to ensure your NexCite runs up to speed:

• Make sure you are using less than 20MB of space within your Images and Files storage inside your NexCite admin
• Only use one slide show per page on your NexCite
• Make sure your banner image is less than 50KB
• Don’t litter your pages with flashing 3rd party ads (one of the biggest culprits for increasing page load time)
• Create pages with your customer in mind and don’t make them think.  Direct call to actions and logical navigation will allow them an easy shopping experience, one that leads to more booking.

NexCite is designed to run light and fast.  Follow these tips and you won’t need to worry about your customers abandoning your website.  As always, we are here to help.  Get in touch with our Support Team if you would like any other suggestions on how to keep your site optimized for the travel consumer.