Social Media is not about selling

One of the things I tell agents again and again is that you don’t want to be focusing your social media efforts around selling, but rather around engaging with your customers.Β 

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30 Seconds or Less: Writing Your Personal Brand Statement

Let’s start with a definition. What IS a personal brand statement? A personal brand statement is a concise way of letting other people know what you do and why you’re different. A personal brand statement is one of the keys to providing a quick, top-level understanding of what your business is all about, without making […]

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