When people think about writing for blogs, they tend to think about a more “journalistic” approach where there is a headline and paragraphs that follow — with a photo or two to add a little color.

People might not think of themselves as writers. In fact, we hear agents tell us that they are “not good writers.” Some even go as far as to say that they are afraid of writing. The discipline of writing can be daunting — unless it is broken in to manageable pieces and thought of differently. [...]

We’ve shared some ideas on how to attack blog writing. We’ve talked about topics. We’ve talked about setting aside time. But, there is another effective way to get your blog writing on track and it’s simple: get out of the office.

That headline is one that we hear about constantly. It’s true, doing any kind of social media takes time and effort. In the course of a day, it may very well fall down the list of “things to do.” Facebook and Twitter can be a bit more manageable, but writing a blog takes quite a [...]

Being a travel pro, you are, in a sense, “the popular kid.” You’re the one that people gravitate to. You’re the one with great stories and experiences that everyone wants to know about. This is a great opportunity to use your blog (and social media) to create a fun, cool, inclusive community.

As a travel professional, customers are always looking for the truth. Travel is and emotional (and sometimes costly) activity — and it’s fair to say that people want to make sure that they are getting the best value but also the best advice. This is where you expertise comes in handy.

One of the things that people can get hung up on when writing any kind of blog or marketing is tone. Over time, we may have been conditioned to think of our websites or blogs (or any social media for that matter) as “presentations” as opposed to “conversations.” This means that our verbiage and tone [...]