Stop Hoarding on your Home Page

Your home page is one of the most important pages on your website.  It is the great entryway to your business, the identity of your brand, and the most compelling sales pitch to your customer.  Or at least it should be.

Since the home page is valued so highly, it also tends to be the page that is most easily destroyed.   Many times the home page turns into a catch all for supplier brand logos, miscellaneous ad style banners, and random phrases hinting at something but never fully explained. 

Do you ever find yourself saying “This button is important, but I don’t really have any place to put it… so I guess I’ll just put it on the home page.”?  That is a slippery slope and one that leads to homepages that look like this:

Without a clean, concise homepage, your customer will be confused by what to do next and you may lose them before they even have time to discover what your business is all about.  It’s time to stop hoarding on your home page and give it the make-over it deserves.

4 Key Concepts for a Clutter-Free Homepage

Answer the question: Why do people want to book travel through you?

Get Personal

Call to Action

Establish and Reinforce your Expertise

Need an example?  Take a look at these homepages for inspiration:

DJM Travel Homepage

The Travel Center AE Homepage

If you need a refresher on how to edit pages and make changes to your website, take one of our weekly NexCite Orientation webinars.   As always, feel free to contact us in the support department if you need any help.

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