Tip of the week – Update your pages with custom offers

We at Passport Online pride ourselves with our agencies websites not having expired content, HOWEVER some of our agents have created their own pages listing specials and are not updating those pages when the offers expire.

Here is an example of Valentine’s cruise page, Β notice that you need to call the agency before February 16. 2013 to take advantage of this offer, the problem is that today is March 28th, 2013.

If you have time sensitive information on your pages you should make a note on your calendar to go back in and make changes when that offer expires, or you can always send a quick note to Passport Online and we would be happy to remove that expired offer for you.

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What makes a good home page?

This is a question we get asked a lot.

Cynthia and I gave a webinar called “What Makes A Good Website? ” forΒ HomeBasedTravelAgent.com/TravelProfessionalCommunity.com recently

Lets take a look at some of the components of a good home page (and some examples of good home pages). Remember, every agency is different, so take these ideas and create your own, unique, home page.

Continue reading »

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Tip of the week – How do I keep people on my site?

I really want to thank Kari Thomas, from Will Travel, Β for her suggestion for this Tip of the week: Β β€œHow do I keep people on my website?” Continue reading »

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From the Support Desk: How to Choose Captivating Images for Your Website

A picture says a lot… they say pictures can say a thousand words, and great images can help make the difference between an average-looking site, and a really engaging one. Continue reading »

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Dramatic spike in cruise bookings during 2013 wave season

I wanted to share some pretty exciting news about our customer success with the Tandem Cruise Booking engine! We know adopting new tools takes time, and we have been patient. We have also been working closely with our users to enhance this product and provide the best shopping and booking experience for our agent users. Continue reading »

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Easily add an interactive map to your website

Did you know that you can add a map to your Customer Service page? If you are a brick and mortar agency this can really help your clients find you. Google Maps Β is interactive so you can zoom in or out, print directions or Β choose a route. Continue reading »

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5 thoughts for increasing engagement and fans: Social media roundup

There have been a lot of great articles about social media lately, so I thought I would share my thoughts on them, as well as some ideas on how you can increase engagement and your fans.

Before you get started, its important to ask yourself Β “What are YOU considering a success with social media?” The measure of success will be different for everyone! Once you know your goals, it will be easier to achieve them. Continue reading »

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Target Searches – Explained

“What is a Target Search?” I hear this question asked a lot by travel agents, so I thought I would explain what they areΒ and why they are important. Continue reading »

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Tip of the week – This weeks assignment is to update your Agent page

We know our agents are really busy, but I have a feeling I’m being ignored. We did not receive very many requests to update your home page so this week you all have a new assignment. Continue reading »

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Tip of the week – This weeks assignment is to update your home page

We know our agents are really busy this time of year, but this week you all have an assignment.

Your home page…It’s your only chance to create a good first impression.Β  People are coming to your site to shop for travel so make it easy for them! Your home page should be an introduction to your services – What makes your agency unique? Why should they stay on your website and buy travel from you? Your home page is your billboard! Continue reading »

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