Is Your Website Yelling “Me Too!”?

By Sarah Bauman, Senior E-Marketing and Technology Coordinator | Published September 17, 2009
Does your web site tell your customers what makes you special? No? Why Not? Your customers are remaining loyal to you because they feel some type of connection to you. Maybe it’s the great service you provide for them, maybe it’s the fabulous deal you found them on that 14 night cruise 3 years ago, maybe it’s because you suggested that sidewalk café in Paris on rue Beaurepaire with the freshest, most amazing Salade de Tomates et Fromage and the best bouillabaisse. You need to tell your potential customers this too!
If your web site is simply telling potential customers “I sell [cruises/packages] too” then you’re missing out on the customers who are looking to make that connection – they want that great service, fabulous deal and amazing sidewalk café experience too, but they don’t know that you’ll provide it unless you tell them.


Example of a “Me Too!” page:

Whether you’re searching for a Caribbean cruise, a vacation for the entire family or simply a trip leaving soon, call or email us and one of our skilled agents will get in touch with you right away.

Example of “How We’re Unique” page:

Are you looking for an amazing trip to Paris? One filled with visits to places that most guide books don’t mention? Great, we love planning those trips. Two of the agents in our office, Dorothée and Amiée, grew up in France – they can also provide you with a few words and phrases in French that you’ll want to have handy when you get there. Dorothée and Amiée visit Paris, along with the rest of France, several times a year and can tell you the best places to eat, which museums you’ll want to see, and which to skip, and even provide a suggested walking tour of the various quarters in Paris. We can even tell you our newest favorite French wine!

When you book a Paris getaway with us we’ll work with you to find out the activities you are most interested in, as well as the sights you most want to see. This allows us to provide you with a map and detailed information outlining those places we know you’ll enjoy. Want to see samples of our maps and itineraries?  We have our most popular one’s posted under “Suggested Itineraries”.

While you may not be a Paris specialist who knows every hidden sidewalk café from Pont Mirabeau to Pont de Tolbiac, I know that you have something special that you offer to your customers. Now, it’s up to you to explain this to your potential customers, because do you really want to be competing with every other travel agent to sell a basic 3 night package, or do you want to sell something unique that you are passionate about?

Related posts:

  1. 9 Tips To Improve Your Website
  2. An Effective Website Starts At The Mall
  3. A Wine Discovered — And Then Discovered Again
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One Response to “Is Your Website Yelling “Me Too!”?”

  1. Stop Hoarding on your Home Page | Passport Online says:
    June 1, 2010 at 2:35 pm

    [...] Get Personal [...]

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