One thing everyone is talking about lately is the importance of content with respect to SEO. Why you ask? Because search engines try to provide the best, most relevant search results to their users.
“Try to make a site that is so fantastic you become an authority in your niche.”
â€” Matt Cutts, Head of Google’s web spam team
SEO Sandwitch created a great InfoGraphic showing “Why Content for SEO?”Â In the travel industry there are so many possible niche’s and each one has a nearly infinite number of topics that can be written about.
If we take an example of an Italy specialist, here are just a few topics that can we written about, either as pages on your site, or as blog posts.
You could almost design your entire niche around just one type of travel within Italy. For example “Biking in Italy” gives you such a wide variety of topics to create content for that I bet within a few minutes you could come up with a long list of topics to write about, and you don’t have to do it alone! Get other agents in your office involved in brainstorming content topics.
Which niche are you going to work on becoming an authority for?