Category Archives: Website Content

Target Searches – Explained

“What is a Target Search?” I hear this question asked a lot by travel agents, so I thought I would explain what they areΒ and why they are important.

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Tip of the week – This weeks assignment is to update your Agent page

We know our agents are really busy, but I have a feeling I’m being ignored. We did not receive very many requests to update your home page so this week you all have a new assignment.

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Tip of the week – This weeks assignment is to update your home page

We know our agents are really busy this time of year, but this week you all have an assignment. Your home page…It’s your only chance to create a good first impression.Β  People are coming to your site to shop for travel so make it easy for them! Your home page should be an introduction to […]

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Tip of the week – Adding videos to your website

Do you want to spruce up your web site? Why not think about adding Videos.Β  Videos are get way to get your customer excited about travel. Think about it, would you rather read about that river cruise on Avalon Waterways or watch a beautiful video.

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Tip of the week – Selling your preferred Suppliers

As you know Passport Online is the only company out there that helps you sell and highlights your consortiumΒ and favorite suppliers. This reminds me of a call from an agency that was referred to us by one of the suppliers that Passport Online works with, United Vacations. This loyalΒ agency really loved to work with United […]

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Moving beyond a “simple” search box

A search box is one of the most important features you can add to your site. Β Some customers will be coming to your site to browse around, but others know exactly what they’re looking for. A mixture of general search boxes and custom search boxes on various pages of your site will help guide them […]

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Great content for SEO

One thing everyone is talking about lately is the importance of content with respect to SEO. Why you ask? Because search engines try to provide the best, most relevant search results to their users.

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Tip of the Week – Sell Yourself with Testimonials

Are you posting testimonials on your web site? Testimonials are the best way to sell yourself by showing that you are good at what you do. And let’s face it, YOU can tell customers how good you are at what you do, but it means so much more to have another customer tell them!

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Missed our “Supplier Content, Move beyond a simple search box” webinar?

You can still view a recording of our recent webinar.

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Tip of the Week – Business Pinterest

Good news about Pinterest! You can now set up or convert your Pinterest account to a business account. You all know how much I love Pinterest, which is why I’m so excited finding out that Pinterest will now allow you to set up a business about.Β 

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