Category Archives: Website Content

Creating several great blog posts, from one idea

I hear from agents time and again that they aren’t sure what to write in their blog posts.  I recently recommended an article from HubSpot on how to turn one idea into multiple blog posts, but I thought we should look at an example from the travel industry perspective.

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Newsletter registration or guest registry?

Every NexCite has the capability of adding a “registration box” as a module. This collects information from your customer and adds that information into your customer data base. You can collect just an email address; an email address including first and last names; or email address first and last names as well as a physical […]

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The power of supplier content

Why do you need supplier content? Because your customers want to “shop” and see what options are available to them for their next vacation. If you don’t have supplier content available for them to shop, you’re not giving them the opportunity to see all the vacation options that are out there from your preferred suppliers.

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Tip of the week – Online Photo Editor

I wanted to share with you a cool FREE online photo editor called Pic Monkey http://www.picmonkey.com/. It will allow you to create a collage, touch up your pictures, add text onto your pictures, and then add effects, filters, frames, stickers & more.

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How to Add the All-Important Title Tag to each page of your website

Do you know the phrase, “build it and they will come” ? Well, with websites that doesn’t work very well. You can build it, but if nobody knows it’s there, they won’t know to come. So your question is, “how do I get people to come to my website?” One of the answers is by […]

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Tip of the week – Update your pages with custom offers

We at Passport Online pride ourselves with our agencies websites not having expired content, HOWEVER some of our agents have created their own pages listing specials and are not updating those pages when the offers expire. Here is an example of Valentine’s cruise page,  notice that you need to call the agency before February 16. […]

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What makes a good home page?

This is a question we get asked a lot. Cynthia and I gave a webinar called “What Makes A Good Website? ” for HomeBasedTravelAgent.com/TravelProfessionalCommunity.com recently Lets take a look at some of the components of a good home page (and some examples of good home pages). Remember, every agency is different, so take these ideas and […]

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Tip of the week – How do I keep people on my site?

I really want to thank Kari Thomas, from Will Travel,  for her suggestion for this Tip of the week:  “How do I keep people on my website?”

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From the Support Desk: How to Choose Captivating Images for Your Website

A picture says a lot… they say pictures can say a thousand words, and great images can help make the difference between an average-looking site, and a really engaging one.

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Easily add an interactive map to your website

Did you know that you can add a map to your Customer Service page? If you are a brick and mortar agency this can really help your clients find you. Google Maps  is interactive so you can zoom in or out, print directions or  choose a route.

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