Category Archives: VacationPort

Target Searches – Explained

“What is a Target Search?” I hear this question asked a lot by travel agents, so I thought I would explain what they areΒ and why they are important.

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Are you still using the default VacationPort colors?

VacationPort Users, did you know that there are several color scheme choices available to you beyond the basic colors?

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Moving beyond a “simple” search box

A search box is one of the most important features you can add to your site. Β Some customers will be coming to your site to browse around, but others know exactly what they’re looking for. A mixture of general search boxes and custom search boxes on various pages of your site will help guide them […]

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Tip of the Week – Sell Yourself with Testimonials

Are you posting testimonials on your web site? Testimonials are the best way to sell yourself by showing that you are good at what you do. And let’s face it, YOU can tell customers how good you are at what you do, but it means so much more to have another customer tell them!

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Missed our “Supplier Content, Move beyond a simple search box” webinar?

You can still view a recording of our recent webinar.

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Do you have an FAQ area?

Customers want to see what questions come up most often…and how you respond. Make an area of your site devoted to Frequently Asked Questions – Especially if you focus on a type of travel that is unique or complicated. (Destination Weddings, Honeymoons, Groups, or fully customized tours) [ See an example ]

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Why you over another company?

Customers want to know why they should choose your company over another. Make sure you demonstrate your expertise and what makes your company unique.

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How will you protect my personal information?

Customers want to know that you’ll protect their information. What is the best way to show them that you will? Create a Privacy Policy page explaining how you’ll use their information.

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Are you a real company?

How do you demonstrate that you are a “real company”? Use your About Us page – this is a great place to tell your story and give your customers confidence in you! More and more, customers want Β to do business with companies that they “connect” with. Help them connect with you, and feel like they […]

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Missed our “Website Self Evaluation” webinar?

You can still view a recording of our recent webinar. I wanted to share some of the highlights on how your website can demonstrate that your company is trustworthy and relevant by answering the following questions. Over the next few days, we’ll be adding additional articles that explore each topic in more detail.

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