Author Archive:
Sarah Bauman, Senior E-Marketing and Technology Coordinator

Sarah Bauman has been with Passport Online since 2000. She started out on the content team and is currently the Senior E-Marketing and Technology Coordinator.

Sarah has a B.S. in Information Technology and Applications Development with a Minor in Marketing from Oregon Institute of Technology.

Her favorite destination is Moorea, French Polynesia.

Become an Expert in your niche

No one can be an expert in everything, and the good news is, you don’t need to! There are so many fun and interesting aspects to travel, that it is hard to not be passionate about all of them. However, choose one first and focus on becoming an expert in that.

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Showing your personality in social media, with 4 Examples

Have you wanted to know how to get your social media followers engaged? Showing your personality in your social media efforts is a great way to get your clients to be more engaged and excited about your brand. Β There are many different aspects of your agency’s personality that you can show with social media, and […]

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Social Media is not about selling

One of the things I tell agents again and again is that you don’t want to be focusing your social media efforts around selling, but rather around engaging with your customers.Β 

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Moving beyond a “simple” search box

A search box is one of the most important features you can add to your site. Β Some customers will be coming to your site to browse around, but others know exactly what they’re looking for. A mixture of general search boxes and custom search boxes on various pages of your site will help guide them […]

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Some questions with Denise Vogel

I got a chance to ask Denise VogelΒ owner ofΒ Click of the Mouse a few questions. Denise writes a great blog,Β Β is very active on Facebook, Pinterest, and Twitter.

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NexCite Users: How are you handling your email over the upcoming holidays?

Are you setting up an auto responder to let your clients know you’ll be out of the office? If you can’t remember how to setup your auto responder for your NexCite email account, we’ve put together instructions on NexCiteHelp.comΒ for this and a number of other email related topics.

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Great content for SEO

One thing everyone is talking about lately is the importance of content with respect to SEO. Why you ask? Because search engines try to provide the best, most relevant search results to their users.

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6 great Facebook posts from the travel industry

I just wanted to share a few examples of good Facebook posts within the Travel Industry. Looking at examples of what other people are posting can give you inspiration for your own posts. Do you have an example of a great post you made on Facebook?

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Creative social media thought for next year

I read an interesting article from Social Media Examiner, called “9 fun Facebook Page examples to Spark your Creativity“. I really liked the “Mini Indulgence” quiz by Seasons 52.

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Missed our “Supplier Content, Move beyond a simple search box” webinar?

You can still view a recording of our recent webinar.

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