Author Archive:
Sarah Bauman, Senior E-Marketing and Technology Coordinator

Sarah Bauman has been with Passport Online since 2000. She started out on the content team and is currently the Senior E-Marketing and Technology Coordinator.

Sarah has a B.S. in Information Technology and Applications Development with a Minor in Marketing from Oregon Institute of Technology.

Her favorite destination is Moorea, French Polynesia.

Making Tough Business Decisions: Indispensable Research for Measuring Travel Agency Success

Be sure to read this recent comprehensive report from ASTA and Travel Market Report about the strong financial success story happening in the travel agency community. As the leader in travel agency website, email and social media marketing, Passport is seeing these successes first hand for our customers. Our own Marilyn Macallair is quoted on […]

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Some successful Social Media posts

We wanted to show everyone some examples of posts that we’ve created that agents have found successful and shared with their clients. Feel free to share these, or any other, posts of ours on your own Facebook page.

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8 Tourism boards with a great Facebook presence

Throughout the day, I see a number of posts on Facebook from travel agents, suppliers and tourism boards. I want to focus on 8 tourism boards who I think do a great job of getting their fans excited about their destinations, and what I like about the Facebook posts.

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Creating several great blog posts, from one idea

I hear from agents time and again that they aren’t sure what to write in their blog posts.Β  I recently recommended an article from HubSpot on how to turn one idea into multiple blog posts, but I thought we should look at an example from the travel industry perspective.

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The power of supplier content

Why do you need supplier content? Because your customers want to “shop” and see what options are available to them for their next vacation. If you don’t have supplier content available for them to shop, you’re not giving them the opportunity to see all the vacation options that are out there from your preferred suppliers.

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What makes a good home page?

This is a question we get asked a lot. Cynthia and I gave a webinar called “What Makes A Good Website? ” forΒ recently Lets take a look at some of the components of a good home page (and some examples of good home pages). Remember, every agency is different, so take these ideas and […]

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5 thoughts for increasing engagement and fans: Social media roundup

There have been a lot of great articles about social media lately, so I thought I would share my thoughts on them, as well as some ideas on how you can increase engagement and your fans. Before you get started, its important to ask yourself Β “What are YOU considering a success with social media?” The […]

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Target Searches – Explained

“What is a Target Search?” I hear this question asked a lot by travel agents, so I thought I would explain what they areΒ and why they are important.

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Are you still using the default VacationPort colors?

VacationPort Users, did you know that there are several color scheme choices available to you beyond the basic colors?

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4 social media tips for 2013

2012 was a great year for social media, we saw so many changes! Here are some of the tips you can’t afford to miss out on.

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