Author Archives: Sarah Bauman, Senior E-Marketing and Technology Coordinator

Sarah Bauman has been with Passport Online since 2000. She started out on the content team and is currently the Senior E-Marketing and Technology Coordinator. Sarah has a B.S. in Information Technology and Applications Development with a Minor in Marketing from Oregon Institute of Technology.

GOGO Partners with Passport Online Inc.

Ramsey, NJ – (June 21, 2010) GOGO Worldwide Vacations, the leading wholesaler of value and amenity-packed vacation packages, exclusively serving travel agencies since 1951 is pleased to announce it has partnered with Passport Online.Β  This partnership will put GOGO’s extensive product line on the websites of Passport Onlines participating travel agent and consortia member subscribers.Β Β Β 

Posted in Latest News, Supplier Updates | Tagged , , | Leave a comment

Why I’m Excited about the new Destination Emails

These emails give your customers a chance to do two things:

1.Learn about a destination they might not have been considering for a vacation.
2.See some of the great deals for that destination – without having to go search for them.

Posted in Email Marketing | Tagged | Leave a comment

Two Books To Think About Business (And Your Website) Differently

Purple Cows stand out.
Love is what attracts people to you.
Recently, we’ve been thinking about some books that could be important pieces of an agency’s success and the two that stood out (like a purple cow) were, you guessed it, β€œPurple Cow” by Seth Godin and β€œLovemarks” by Kevin Roberts.

Posted in Social Media | Tagged , , , | Leave a comment

Agency Locators: Are You Listed?

Many suppliers offer a β€œFind an agent” area on their site for consumers.Β  While being listed in these agency locators isn’t a guarantee that customers will find their way to you from that suppliers site, NOT being listed IS a guarantee that customers will not find their way to you from the suppliers site. Isn’t [...]

Posted in Search Engine Optimization, Website Marketing, Website Tips | Tagged | Leave a comment

Is Your Website Yelling “Me Too!”?

Does your web site tell your customers what makes you special? No? Why Not? Your customers are remaining loyal to you because they feel some type of connection to you. Maybe it’s the great service you provide for them, maybe it’s the fabulous deal you found them on that 14 night cruise 3 years ago, [...]

Posted in Website Tips | Tagged | 1 Comment

What Can I Do With 20MB?

20MB is a pretty fair amount of space for storing things you will actually use on your site, however it isn’t infinite. Here are some comparisons on what you can do with 20MB:

20 photos downloaded directly from your camera (I’m assuming that each photo is only 1MB, which is a low estimate, so you may [...]

Posted in NexCite, Website Tips | Tagged , | 1 Comment

9 Tips To Improve Your Website

Make it yours. Your customers shouldn’t have to think about which site they are looking at, they should KNOW they are on your site, no matter which page they are on at the moment. Need some ideas on how to do this? Make sure your logo is on the top of every single page. Personalize [...]

Posted in Website Tips | Tagged , | Leave a comment

Scanning The Pages

There is one book I recommend to anyone involved in building, updating, maintaining or even using, a web site in the travel industry; It’s called β€œDon’t Make Me Think” by Steve Krug. Why do I recommend this book? Because it’s a short read (less than 200 pages) packed full of information on how to make [...]

Posted in Website Design, Website Tips | Tagged , , | 2 Comments

What Does that Mean? – Industry Terms Can Be Confusing

Recently I decided to purchase my first house. Having worked in the Travel Industry for nearly 10 years, I don’t know very much about real estate. I discovered very quickly that there is some very specific terminology used in the real estate industry which can be very confusing when you don’t know what the terms [...]

Posted in Website Tips | Tagged , , | 1 Comment