Author Archives: Doug Zanger, Guest Blogger

Being a travel pro, you are, in a sense, “the popular kid.” You’re the one that people gravitate to. You’re the one with great stories and experiences that everyone wants to know about. This is a great opportunity to use your blog (and social media) to create a fun, cool, inclusive community.

As a travel professional, customers are always looking for the truth. Travel is and emotional (and sometimes costly) activity — and it’s fair to say that people want to make sure that they are getting the best value but also the best advice. This is where you expertise comes in handy.

One of the things that people can get hung up on when writing any kind of blog or marketing is tone. Over time, we may have been conditioned to think of our websites or blogs (or any social media for that matter) as “presentations” as opposed to “conversations.” This means that our verbiage and tone [...]

People like familiar things. They tend to like people who are familiar — who like the same things they like. Most importantly, though, people like to do business with people they like. You’re a travel professional, but you still like to travel. That’s part of the fun of it all — but it’s also fun [...]

You’ve worked very hard to create a unique experience for your customers both in person, on the phone and online. It’s taken time for you to get to the point where you are today. It’s also taken a commitment to continually share your expertise and experiences with your customers — some of whom, in turn, [...]