Tip of the week – Are you depending on the Phone Book to bring you customers?

The new phone book’s here! The new phone book’s here!

Every time the new phone books are delivered I laugh and I think of this scene from the movie “The Jerk” with Steve Martin.

Navin R. Johnson: The new phone book’s here! The new phone book’s here!
Harry Hartounian: Boy, I wish I could get that excited about nothing.
Navin R. Johnson: Nothing? Are you kidding? Page 73 – Johnson, Navin R.! I’m somebody now! Millions of people look at this book everyday! This is the kind of spontaneous publicity – your name in print – that makes people. I’m in print! Things are going to start happening to me now.

Do you know what I do when the new phone books are delivered?  I recycle them; in fact most of the people that I know say they recycle as well… So I asked them what you do if you need to look up a phone number… Everyone said “GOOGLE IT”!

Yes the internet is the new Phone book. I hear agents say “I don’t need a website, my customers can find me”…Wrong! Everyone uses the internet to find a phone number or address – THAT is why it is a must today to have a Website.

So if you think you millions are going to find you in the Phone book think again and remember the movie “The Jerk” with Steve Martin is from 1979.

PS,  Where is your phone book right now?

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