5 Things Travel Agents Can Put On A Facebook Fan Page Right Now

We hear this question quite a bit: what should I put on Facebook?

The beauty of your Facebook Fan Page is that it can literally be a playground of sorts. You can add all kinds of things to make it a destination that people go to constantly. But, if you’re feeling a little stuck or need a kickstart, here are 5 things that you can put on your travel agency’s Facebook Fan Page today.

Post a Question
Use your wall to post questions that will elicit responses. This will get your fans engaged and used to the fact that you’re posting fun stuff on your page. Some great examples include: “What is your dream vacation?” “Where are you planning on going this Spring?” “What do you think makes a great vacation?”

Note this liberal use of the words “you” and “your.” It is imperative that you ask your fans about what they think. This is when the conversation starts and could lead to a deeper, more direct conversation that could lead to a booking.

Add A Poll
People enjoy weighing in on polls. In fact, USA Today has taken the poll to what could only be considered an “art form” of sorts. They put up a new poll every day and it is usually something unique, fun and relevant to what’s going on in the world.

You probably wouldn’t want to post a new poll every day, but once a week is a good start. Like posing questions, spin your poll question into the “you” territory. You can take a similar approach as the questions you pose but the only difference is that you are giving people options to respond.

This is fun, but may also give you some insight into the vacations people want to take. It may give you a closer look at what your fans are thinking. And that could yield dividends down the road.

You can add a poll on your Facebook Fan Page easily by going to this link on Facebook.

This is where your travel agency’s Facebook Fan Page can really shine.

Everyone loves seeing photos from trips. Do not be afraid to share them with your fans. Even if you took a trip 3 years ago, it’s still a good idea to get those pictures up to share. When you do post your photos, make sure that you caption them as much as possible. They don’t need to be long captions, but make sure that it gives people the flavor of where you visited.

The benefit here? One of your fans may inquire about your trip and you may have a chance to help them book a new adventure.

Links to Articles

Links to articles of note are a great way to get conversation going — especially about destinations.

We’ve seen links to travel sections. We’ve seen links to other blogs. We’ve seen all kinds of linked content that will help your fans research and learn more about a destination that they may want to book with you.

This is often the most underutilized part of Facebook Fan Pages.

You may be blogging already (we hope). And you may have reviews of vacations or fam trips. Share them here. You can import your blogs to the “Notes” section of your Facebook Fan Page or you can use the “Reviews” part of your Fan Page.

Either way, you’re sharing your opinions about a destination and it may open up a discussion — and potential booking — with a client.

As always, we’re here to help you with any part of your social media strategy. Drop us a line, and we can help you work through what you should be posting on your Facebook Fan Page.

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