4 social media tips for 2013

2012 was a great year for social media, we saw so many changes! Here are some of the tips you can’t afford to miss out on.

  1. The increasing importance on content marketing. We’ve been promoting the “Content is King” message for years, however as time goes on it has become more clear that content is something travel agencies can’t ignore.

    “Businesses can no longer rely on quick, on-page optimization of their websites. In order to build rank in Google and build trust with customers, one must produce valuable, useful, helpful and share-worthy content that exudes expertise.”

    — Brian Casel, from Web Design Trends for 2013 via Mashable

    No matter what the focus of your agency is there is plenty of content that you can create to show your expertise.

  2. Don’t just post updates, engage with people through social media. Your customers aren’t following your social media channels for passive information, they want to interact with you. In addition to informative posts, make sure you are involved in the conversation. Start conversations on your own updates, respond to questions  others post, if you see posts asking a question you can answer, answer it!

    “Answer anyone who asks you questions. Again, it might be difficult if you have a huge audience, but definitely try to answer as many people who ask you questions as you can.”

    — Kristi Hines, 40+ Tips on How to Become a Social Media Rock Star on Twitter, Facebook, and Google+

  3. Headlines are critical. Your customers make decisions on whether or not to read a post based on the headline. No matter how great your post is, without an interesting headline people will miss out on reading it.

    “The headline, or title, of your blog post is critical to that post’s success. Often, the only thing that people will see before deciding whether to read your post is the headline – in a retweet, for instance.”

    — Ali Luke, 26 Essentials for Blogging Success: What You Need to Know

  4. Increasing focus on visuals. Humans are visual, and now, more than ever, there is such an information overflow. Take advantage of this fact and increase your use of visuals. Whether that is including a photo with your status update, including photos within your blog posts, or creating your own infographics, the increase in visual information will greatly help your brand.

    “Visuals and video done right are highly effective in cutting through the noise. It’s a snackable type of content that resonates with people globally and increases engagement within communities no matter where they are located.”

    — Cindy King, 21 Social Media Predictions for 2013 From the Pros

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2 responses to “4 social media tips for 2013”

  1. Marilyn says:

    I like to post more info regarding “Sports Events” eg: Masters Golf in April, 2013. Post: Did You Know That You Can Go To The “Masters” April, 2013?

    Advise and walk me through what need to be done to drow more clients!!

  2. Sarah Bauman, Senior E-Marketing and Technology Coordinator says:

    Marilyn, I’ve asked our support department to give you a call and help you promote your sports events trips. Let us know if you need anything else!

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