Monthly Archives: January 2013

Tip of the week – This weeks assignment is to update your home page

We know our agents are really busy this time of year, but this week you all have an assignment. Your home page…It’s your only chance to create a good first impression.Β  People are coming to your site to shop for travel so make it easy for them! Your home page should be an introduction to […]

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Tip of the week – Are you depending on the Phone Book to bring you customers?

The new phone book’s here! The new phone book’s here! Every time the new phone books are delivered I laugh and I think of this scene from the movie β€œThe Jerk” with Steve Martin.

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Are you still using the default VacationPort colors?

VacationPort Users, did you know that there are several color scheme choices available to you beyond the basic colors?

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Tip of the week – Adding videos to your website

Do you want to spruce up your web site? Why not think about adding Videos.Β  Videos are get way to get your customer excited about travel. Think about it, would you rather read about that river cruise on Avalon Waterways or watch a beautiful video.

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Tip of the week – Selling your preferred Suppliers

As you know Passport Online is the only company out there that helps you sell and highlights your consortiumΒ and favorite suppliers. This reminds me of a call from an agency that was referred to us by one of the suppliers that Passport Online works with, United Vacations. This loyalΒ agency really loved to work with United […]

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4 social media tips for 2013

2012 was a great year for social media, we saw so many changes! Here are some of the tips you can’t afford to miss out on.

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Become an Expert in your niche

No one can be an expert in everything, and the good news is, you don’t need to! There are so many fun and interesting aspects to travel, that it is hard to not be passionate about all of them. However, choose one first and focus on becoming an expert in that.

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Showing your personality in social media, with 4 Examples

Have you wanted to know how to get your social media followers engaged? Showing your personality in your social media efforts is a great way to get your clients to be more engaged and excited about your brand. Β There are many different aspects of your agency’s personality that you can show with social media, and […]

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Social Media is not about selling

One of the things I tell agents again and again is that you don’t want to be focusing your social media efforts around selling, but rather around engaging with your customers.Β 

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Moving beyond a “simple” search box

A search box is one of the most important features you can add to your site. Β Some customers will be coming to your site to browse around, but others know exactly what they’re looking for. A mixture of general search boxes and custom search boxes on various pages of your site will help guide them […]

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