Monthly Archives: October 2012

Tell the story of…YOU!

Don’t make your “About Me” page generic. Tell your story! Anyone reading this page should feel like they are getting to know you. Β There are three main types of people who will be reading this page: Brand new customers, existing customers and potential partners. Think about what type of information they would like to know, […]

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Missed our “Website self evaluation Part 2” webinar?

You can still view a recording of our recent webinar. This webinar built on the information presented in part one (where I discussed how your website can demonstrate that your company is trustworthy and relevant by answeringΒ several questions).

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Ways to grow your Facebook following

I recently read a great article called “10 Ways to Grow your Facebook Following” and wanted to comment on how some of these ways could be applied to the travel industry.

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Do you have an FAQ area?

Customers want to see what questions come up most often…and how you respond. Make an area of your site devoted to Frequently Asked Questions – Especially if you focus on a type of travel that is unique or complicated. (Destination Weddings, Honeymoons, Groups, or fully customized tours) [ See an example ]

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Why you over another company?

Customers want to know why they should choose your company over another. Make sure you demonstrate your expertise and what makes your company unique.

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How will you protect my personal information?

Customers want to know that you’ll protect their information. What is the best way to show them that you will? Create a Privacy Policy page explaining how you’ll use their information.

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Where is your search box?

Your search box should be prominent and easy to find. We’d suggest you have one on your home page – above the fold – so that it is visible as soon as someone arrives at your site.

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Are you a real company?

How do you demonstrate that you are a “real company”? Use your About Us page – this is a great place to tell your story and give your customers confidence in you! More and more, customers want Β to do business with companies that they “connect” with. Help them connect with you, and feel like they […]

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Missed our “Website Self Evaluation” webinar?

You can still view a recording of our recent webinar. I wanted to share some of the highlights on how your website can demonstrate that your company is trustworthy and relevant by answering the following questions. Over the next few days, we’ll be adding additional articles that explore each topic in more detail.

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