We caught this article from Social Media Examiner about Facebook and 13 ways to move your fans to action. 13 may seem like quite a few things to consider but you may already be doing them now. Or, you may be close to doing them but just need a small adjustment here and there.Â Here […]
Every so often, we see a marketing or social media article that is just too good not to share. There is a wealth of good information that can help travel professionals, like yourself, get farther ahead in your efforts. We saw this one, â€ś7 Tips for Effective Marketing with Twitter,â€ť from TwitTip and thought we […]
Purple Cows stand out. Love is what attracts people to you. Recently, weâ€™ve been thinking about some books that could be important pieces of an agencyâ€™s success and the two that stood out (like a purple cow) were, you guessed it, â€śPurple Cowâ€ť by Seth Godin and â€śLovemarksâ€ť by Kevin Roberts.
Being a travel pro, you are, in a sense, â€śthe popular kid.â€ť Youâ€™re the one that people gravitate to. Youâ€™re the one with great stories and experiences that everyone wants to know about. This is a great opportunity to use your blog (and social media) to create a fun, cool, inclusive community.
OK. There are actually more secrets. But, theyâ€™re arenâ€™t really secrets but rather some solid advice on how your travel agency can end up ranking higher on search engine, especially Google, the gold standard. I, found this article about search engine optimization (SEO) from Copyblogger about the most important components of building better search. Not […]
As a travel professional, customers are always looking for the truth. Travel is and emotional (and sometimes costly) activity â€” and itâ€™s fair to say that people want to make sure that they are getting the best value but also the best advice. This is where you expertise comes in handy.
One of the things that people can get hung up on when writing any kind of blog or marketing is tone. Over time, we may have been conditioned to think of our websites or blogs (or any social media for that matter) as â€śpresentationsâ€ť as opposed to â€śconversations.â€ť This means that our verbiage and tone […]
People like familiar things. They tend to like people who are familiar â€” who like the same things they like. Most importantly, though, people like to do business with people they like. Youâ€™re a travel professional, but you still like to travel. Thatâ€™s part of the fun of it all â€” but itâ€™s also fun […]