Monthly Archives: February 2010
13 Things To Keep Your Facebook Fans Engaged
We caught this article from Social Media Examiner about Facebook and 13 ways to move your fans to action. 13 may seem like quite a few things to consider but you may already be doing them now. Or, you may be close to doing them but just need a small adjustment here and there.Β Here [...]
Twitter Tips For Travel Pros
Every so often, we see a marketing or social media article that is just too good not to share. There is a wealth of good information that can help travel professionals, like yourself, get farther ahead in your efforts. We saw this one, β7 Tips for Effective Marketing with Twitter,β from TwitTip and thought we [...]
Two Books To Think About Business (And Your Website) Differently
Purple Cows stand out. Love is what attracts people to you. Recently, weβve been thinking about some books that could be important pieces of an agencyβs success and the two that stood out (like a purple cow) were, you guessed it, βPurple Cowβ by Seth Godin and βLovemarksβ by Kevin Roberts.
Your Blog: Building A Community
Being a travel pro, you are, in a sense, βthe popular kid.β Youβre the one that people gravitate to. Youβre the one with great stories and experiences that everyone wants to know about. This is a great opportunity to use your blog (and social media) to create a fun, cool, inclusive community.
The Secret Of SEO For Travel Agents: Blogs Help Immensely
OK. There are actually more secrets. But, theyβre arenβt really secrets but rather some solid advice on how your travel agency can end up ranking higher on search engine, especially Google, the gold standard. I, found this article about search engine optimization (SEO) from Copyblogger about the most important components of building better search. Not [...]
Your Blog: Speaking The Truth
As a travel professional, customers are always looking for the truth. Travel is and emotional (and sometimes costly) activity β and itβs fair to say that people want to make sure that they are getting the best value but also the best advice. This is where you expertise comes in handy.
Your Blog: Making It Comfortable
One of the things that people can get hung up on when writing any kind of blog or marketing is tone. Over time, we may have been conditioned to think of our websites or blogs (or any social media for that matter) as βpresentationsβ as opposed to βconversations.β This means that our verbiage and tone [...]
Your Blog: Making It Familiar
People like familiar things. They tend to like people who are familiar β who like the same things they like. Most importantly, though, people like to do business with people they like. Youβre a travel professional, but you still like to travel. Thatβs part of the fun of it all β but itβs also fun [...]